Virtual influencers—AI-generated or digitally curated personas—are reshaping how trust forms in online environments. These non-human actors blur the boundary between authentic human expression and algorithmically optimized content, raising critical questions about credibility, consistency, and perceived authenticity in digital interactions. Defining Virtual Influencers and Digital Trust Virtual influencers are digital personas built through advanced AI and… Continuar lendo How Virtual Influencers Shape Public Trust in Digital Platforms